Head of Performance Marketing (m/w/d)

iBeat is a recruiting agency that was founded in 2020. We are a passionate team of 11 people coming from 9 different countries with one thing in common: we support tech companies / digital companies in Europe to grow by implementing the best recruiting and employer branding strategies. Hands-on or just strategic! We power the growth of startups and tech companies by helping outstanding entrepreneurs and leaders build their teams and organizational structures; we act as a strategic partner, especially in periods of strong growth. iBeat has an office in the Factory in Berlin.

We are currently supporting Europe’s leading travel platform. Why only watch when you can be part of it? Europe’s smartest travel platform does not develop by itself. In order to achieve their high ambitious goals, we are looking for clever minds, trouble-shooter, implementers and communication talents. With more than 40 million annual customers worldwide, they are one of the leading airlines in the European market. The digital Unit is a subsidiary of an Aviation and transforms the brand from an airline to a holistic, digital travel companion for the entire travel chain. You share our passion for the world of travel and want to be part of a driven and high performing team? Apply now as Head of Business Insights (f/m/diverse) and take responsibilities in the development of Europe´s leading travel platform.

Your mission

As Head of Performance Marketing (f/m/diverse) you will be responsible for the digital Performance Marketing activities and budget, setting out the strategy, developing ad tech setup from a Business perspective, improving processes and relevant KPIs.

Your tasks

You build the overall Performance Marketing strategy, always having in mind innovative solutions and novel ways to deal with problems/opportunities along customer and internal touchpoints

You are responsible for the optimal allocation of large budgets and organizational resources across all channels to enhance department OKRs

You develop and sustain a holistic tech setup across all channels

By analyzing relevant data, you make customers and their needs a primary focus of the solutions developed by your team

You are responsible for an end-to-end alignment and optimization with marketing and other communication departments

You share your strategy & vision to your team and define with them clear milestones in how to achieve it

You develop a capable, diverse, cohesive, and motivated team through servant leadership to maximize collective skills and talents

You have at least 8 years of relevant work experience in a (Performance) Marketing team

You already have experience in leading and coaching a team for at least 2 years

You have profound knowledge in all areas of performance marketing (SEA, SEO, display, affiliate, email and social) and know how to manage budgets and resources based on KPIs

You have an overall understanding of the Digital Marketing Landscape as well as MarTech tools

You demonstrate strong analytical skills with a strong business and customer understanding

You are able to understand and influence the overall business strategy

You are an effective communicator able to present your ideas, strategies, questions, or issues using the appropriate tone and language

You know how to integrate information from all relevant departments, and are able to identify key information, and relationships to achieve company´s goals

You are able to make decisions within a reasonable time, creating relevant options for addressing problems/opportunities

You inspire, encourage, and bring positivity and motivation to your team

You get your tasks prioritized and know when and how to say “no”

You already worked with cross-functional teams in an agile environment

Benefits

Fly with friends and family around the world by using the entire group and partner network

Discover the world within 30 vacation days a year + two days off for Christmas and New Year’s Eve

With the JobTicket you can use public transports for a minimum amount of money in Cologne´s region

Get discounts across a large range of brands (e.g. Telekom, Urban Sports, Apple, Sixt, Bosch…)

With Lunchit, they finances 2 euros of your lunch on working days!

Drive your career growth

Evolve professionally in our agile environment by taking part in challenging projects with cutting edge technologies and a lot of personal responsibility

Shape your career growth through regular discussions with your Team Lead and 360° feedbacks from your colleagues

Work in a cross functional team where you gain/share knowledge every day and on regular talks like “Peer School” or “Ask the Expert”

Every year you will get a training budget for meetups, conferences, trainings, coaching

You can improve your (German) language skills through our online and onsite courses

With your Linkedin Learning account you access plenty of additional trainings and courses

We bring a unique environment, where we make it happen

Participate directly in the creation of our product that helps millions of customers create amazing travel memories

Feel at home in our (English speaking) international & diverse team

Take part in our regular team events where we celebrate all together e.g. major successes, Carnival or the end of the year!

Feel our unique atmosphere: a start-up spirit integrated in a big company

With our trust-based working hours, you can start and finish at a time that suits you for a harmonized work-life balance

Our hybrid working model gives you the flexibility to keep close connections with your teammates at our offices (e.g. through onsite events), while also having the possibility to work from home

Relocation package and personalized support (e.g. for Visa or Work Permit) will be offered for you and your family if needed

Four partners (HR Manager, Team Lead, Mentor, Buddy) will support and guide you in your first weeks. Additionally, you start your journey with our Welcome Days where you get all key information about our company

#Trust&Commitment #Customer #Data-Driven #Performance #Do-it : join us and live our values. This already resulted in specific actions like: Fuckup nights, guided tours at the airport or strategy sprints!