Email Marketing and Automation Specialist Jobs in Richmond Heights, OH at Flexjet
Title: Email Marketing and Automation Specialist
Location: Richmond Heights, OH
Flexjet, a leading provider of fractional private jet ownership and leasing, is currently seeking a qualified candidate to join theaward-winning Global Marketing Department as the Email Marketing Specialist. The Email Marketing Specialist is responsible forimplementing and managing email campaigns across geographics that drive sales with potential and existing customers, build loyalty and retention with existing customers, and engage audiences. Our ideal candidate has technical expertise with Pardot or similar platform and demonstrates experience/success within the email marketing channel. This position will have responsibilities that crossover into internal and external communications as well as serve sister brands within the Directional Aviation family of companies.
Flexjet offers an array of private jets – some of the youngest in the fractional jet industry. Flexjet’s clients include corporations and Ultra-High Net worth individuals. Red Label by Flexjet is a key differentiator for the company that offers flight crews dedicated to a single aircraft and over 40 different interior designs under the LXi Cabin Collection of interiors.
Develops and manage email marketing calendar for US and EU that outlines a roadmap for implementing marketing campaigns
Own timelines and workback schedules for asset collection, coding, testing, and deployment
Works with Director of Acquisition and Retention Marketing to build and maintain lists for email campaigns
Creates high-impact, unique and competitive email marketing campaigns
Ensures emails are sent in proper form and follow brand guidelines
Works closely with Business Development team to purge non-deliverable email addresses and opt-outs
Tracks KPI’s (Key Performance Indicators) to measure the effectiveness of email campaign strategies and tactics. Provides reports and analyzes reports.
Aids in developing strategies to continuously improve email campaign success based on company goals
Researches customer lifecycles and how they interact with our brand to understand the most effective ways to reach them through email
Proofreads emails for clarity, grammar, and spelling
Collaborates with Studio One, the in-house design team at Flexjet, to concept email creative layout
Builds and code (via HTML) emails in the Pardot platform and ensure emails are sent in proper form and follow brand guidelines
QAs and mobile test all emails prior to scheduling.
Draws upon technical knowledge of email best practices and a/b testing methodologies
EDUCATION, EXPERIENCE & REQUIREMENTS
Must possess the legal ability to work in the United States
Bachelor’s degree in marketing or relevant field or combination of education & experience
Highly skilled in HTML, CSS, and dynamic scripting
Experience using email testing tools
3+ years’ experience building drip and nurturing campaigns
3+ years’ experience with Salesforce and Excel
Strong understanding of current online marketing concepts, strategy, and best practice
Able to handle the stress of multiple high-pressure deadlines
Ability to meet deadlines, must be comfortable prioritizing tasks, demonstrate flexibility, display a strong work ethic, fanatical attention to detail, and sense of urgency.
Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help Flexjet and sister Directional Aviation brands look at things differently
Ability to prioritize …