Copywriter (Digital) Job at Ryanair in Dublin

Ryanair Holdings plc, Europe’s largest airline group, is the parent company of Buzz, Lauda, Malta Air & Ryanair. Carrying 149m guests p.a. (pre Covid-19) on more than 2,500 daily flights from 79 bases, the Group connects over 240 destinations in 40 countries on a fleet of 470 aircraft, with a further 210 Boeing 737s on order, which will enable the Ryanair Group to lower fares and grow traffic to 200m p.a. over the next 5 or 6 years. Ryanair has a team of over 17,000 highly skilled aviation professionals delivering Europe’s No.1 on-time performance, and an industry leading 35-year safety record. Ryanair is Europe’s greenest cleanest airline group and customers switching to fly Ryanair can reduce their CO₂ emissions by up to 50% compared to the other Big 4 EU major airlines.

The Role:
We are looking for a creative Copywriter who will thrive in a fast-paced team environment. You will help tell the story of Ryanair through all channels. You will help us centre the experience of our marketing, and craft language that will help our business and excite millions of customers. This is an exciting opportunity to work closely on developing the voice of one of Europe’s biggest brands.

This is your chance to apply craft to strategic insight, bringing to life ideas that shape our world. If creating digital experiences for Europe’s largest airline is something that excites you, then this is the job for you. You will develop experiences that delight our customers and deliver results for the business. You will bring exceptional creative thought, delivered in partnership with multi-disciplinary teams at the heart of Ryanair Digital Experience.

About You

Reporting to the Creative Lead, we are looking for a Copywriter to join the Creative team. You will be tasked with brainstorming, ideating and sharing ideas across our channels. You will be working in conjunction with planners, insights, designers and stakeholders to constantly improve Ryanair’s marketing campaigns that will be seen by millions every month on Ryanair.com, email and our app.

This is a permanent on site position based in our Dublin HQ in Swords, North Dublin.

Write emails, push, app and website copy for various marketing campaigns.

Write copy that connects with people, is honest and confident, and brings our brand pillars and values to life.

Collaborate with Marketing and Creative to brainstorm promotional campaigns.

Understand A/B testing and other forms of user testing to consistently improve on email open rates.

Proactively review copy assets across all consumer touch points and look for improvements to complete and tests to run.

Write/Edit/Proof any copy that a consumer might see – ads, emails, social posts, photo captions, alt text, product and feature descriptions, FAQs, stories, scripts, headlines, taglines, summaries, reviews, and more.

Ensure brand guidelines on tone of voice are brought to life and developed further when needed.

Manage workflow and deadlines for multiple projects

Be a highly creative individual who can bring ideas and energy into a dynamic team environment, providing market appropriate design solutions to a brief.


At a minimum we expect:

Digital design experience, either agency or in-house role.

Fluent English (both written and spoken).

Understanding of ecommerce and digital channels including web, app, email and social.

Ability to work in a very fast paced environment, stick to goals and team objectives, deliver results under pressure.

Enjoy working with a variety of people in various disciplines and collaborating with a positive attitude.

Exceptional communication and presenting skills, both written and verbal.

Solid portfolio featuring a wide range of real work across channels

Advantageous requirements:

Previous experience working in ecommerce, aviation or similar industry beneficial.

About the Company

Company: Ryanair

Company Location:  Dublin

Estimated Salary:

About Ryanair